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Agoda booking data for the first half of 2026 highlights sustained interest in Malaysia among returning regional travellers.

Travellers can now bundle official event tickets and flights in one transaction as AirAsia targets the growing regional experience economy.

The new codeshare agreement offers Malaysian travellers single-booking access to European destinations via Istanbul.

New data reveals that European tourists are increasingly looking beyond Kuala Lumpur for their upcoming Malaysian summer holidays.
