Nothing Drops Flagship Phone (3) Pricing by up to RM500 in Malaysia

Nothing has officially lowered the price of its flagship Phone (3) in Malaysia, with reductions reaching as high as RM500 for the higher-tier storage variant. The new pricing structure, which took effect on 25 September 2026, applies to both the base and top-tier models of the device.

According to the original publisher, the base model of the Nothing Phone (3), equipped with 12GB of RAM and 256GB of storage, is now priced at RM2,599, down from its initial launch price of RM2,999. Meanwhile, the 16GB RAM and 512GB storage configuration has seen a steeper discount of RM500, bringing its new retail price down to RM2,999 from its original RM3,499.

This strategic price adjustment comes roughly 14 months after the device first made its Malaysian debut in July 2025. Beyond the direct price cuts, Nothing is incentivising new purchases by offering a complimentary Limited-Edition Nothing Merchandise Set, available while stocks last for customers who purchase the device during this promotional period.

Consumers can access these revised prices immediately across multiple channels. The updated figures are now reflected on the official Nothing website, as well as major e-commerce platforms including Shopee, Lazada, and TikTok Shop. Furthermore, the discount is available through physical retail touchpoints, including the Nothing Image Store, TMT, Urban Republic, and other authorised retailers nationwide.

For the average Malaysian consumer, this reduction is significant against the backdrop of current economic conditions. With Malaysia reporting a 1.9% year-on-year inflation rate as of August 2026, discretionary spending on high-end tech has come under tighter scrutiny. As households balance costs—such as the unsubsidised RON95 fuel price of RM4.57 compared to subsidised rates—this price drop makes the Phone (3) more accessible to professionals and students looking for flagship-tier hardware without the extreme premium typically associated with top-of-the-line smartphones.

For SMEs and tech-focused retail businesses, this move likely signals an inventory clearance strategy as Nothing prepares for future product cycles. The availability of the discount across major physical retailers suggests a coordinated effort to maintain competitive shelf space. For the price-sensitive buyer, the Phone (3) now provides a compelling value proposition, particularly given its specifications, which include the Qualcomm Snapdragon 8s Gen 4 chipset, a 1.5K LTPS AMOLED display, and a versatile quad-50MP camera array.

The timing of this price cut coincides with a period of steady macroeconomic performance in the country, characterised by a 6.0% real GDP growth in the most recent quarter. While the unemployment rate remains relatively stable at 3.0%, the consumer market remains highly price-elastic. By lowering the entry barrier for its flagship, Nothing is positioning itself to capture a larger share of the mid-to-high-end market segment before the end of the fiscal year.

This shift mirrors a broader trend within the local tech sector, where manufacturers are increasingly using mid-cycle price adjustments to counteract market saturation. As the smartphone market continues to see rapid cycles of innovation, consumers are becoming more cautious about their capital outlay for mobile devices, preferring to wait for such price corrections.

What remains unconfirmed is whether these new prices are permanent or if they represent a temporary promotional period. While the brand has not disclosed how long this pricing will remain in effect or if further hardware revisions are imminent, current retail availability suggests this is the new standard pricing for the remainder of the Phone (3) lifecycle.