Ingress退出高端汽车经销业务,转而聚焦大众市场品牌
Ingress Corporation已剥离其Volvo、BMW及MINI的经销业务,同时保留在国内市场及电动汽车领域的业务版图。

Ingress Corporation已正式退出旗下Volvo、BMW及MINI高端汽车品牌的经销业务。此次转型标志着该集团在马来西亚汽车零售领域的业务足迹发生了重大调整。
据最初发布消息的媒体报道,Ingress Swede Automobile已于8月1日结束了其作为Volvo经销商的营运。与此同时,该集团旗下的BMW及MINI经销店也已易主并交由新管理层接管。这些销售网点已被Sime Motors收购,并随之更名为Performance Motors。在此之前,Sime Motors与Ingress Corporation曾于去年5月成立合资企业,组建了Performance Motors Malaysia;该集团目前负责运营BMW Damansara、BMW Bandar Puteri Puchong以及MINI Bangsar。
尽管进行了上述业务剥离,Ingress仍保留了涵盖Perodua、Mitsubishi以及新引入的Proton eMas品牌在内的经销组合。该集团目前剩余的销售网络包括位于珍珠白沙罗(Mutiara Damansara)The Curve的一家Perodua展厅,以及分别位于蒲种武吉山(Bandar Bukit Puchong)、万宜新镇(Bandar Baru Bangi)和莎阿南第23区(Seksyen 23 Shah Alam)的三家Mitsubishi经销点。此外,该集团也继续营运其位于万宜新镇第8区(Seksyen 8, Bandar Baru Bangi)的Proton eMas经销店。
经销网络的整合反映了马来西亚汽车零售格局中正在进行的结构性变革,各大企业集团正竞相调整各自的业务组合。通过剥离高端品牌并专注于大众市场及Proton eMas等新兴电动汽车参与者,Ingress正将其业务策略与国内消费市场的不同细分领域保持一致。对于马来西亚的购车者而言,这些变动通常意味着随着经营权和管理协议在新的经销品牌下更新,服务中心的运作模式及客户体验也将随之改变。
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Originally reported by paultan.org. Read the original report →
This story was translated from our English report. Read in English →
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