大多数大马人表示若零工服务涨价将缩减开支
近期一项调查显示,如果外卖和电召车服务的成本上涨,大多数消费者将减少或停止使用这些服务。

绝大多数马来西亚消费者准备在外卖和电召车服务成本上涨时改变消费习惯。据《马来邮报》(Malay Mail)刊登的一项调查显示,82%的受访者表示,如果价格上涨,他们要么会减少使用,要么会完全停止使用这些平台。
这些调查结果突显了本地用户对大型零工经济平台定价模式的明显敏感度。随着这些服务已融入许多城市居民的日常生活,价格上涨的可能性构成了持续采用这些服务的一个显著障碍。消费者正发出信号,表明他们对这些数字便利设施的依赖取决于其可负担性。
对于马来西亚市场而言,这些见解反映了在平台盈利能力与消费者需求之间取得平衡的广泛挑战。随着服务提供商应对运营成本,该调查表明,任何价格的上调都有可能导致很大一部分用户流失。
对于马来西亚读者来说,这一趋势意义重大,因为零工经济服务已经改变了家庭管理食品消费和本地出行的方式。了解这些消费者偏好,为许多马来西亚人目前赖以满足日常需求的数字平台的可持续性提供了重要参考。随着经济压力持续影响家庭预算,用户放弃这些服务的意愿,预示着以技术驱动的零工行业将进入一个谨慎期。
Source
Originally reported by Malay Mail. Read the original report →
This story was translated from our English report. Read in English →
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