Proton Plans Potential Launch of Branded Public EV Chargers This Year

Proton may soon expand its footprint in the Malaysian electric vehicle sector with the introduction of its own branded public direct current (DC) chargers. Hints regarding this development emerged during a recent appearance by a senior executive on the Jangan Kecam podcast, suggesting that the company is moving beyond its current focus on dealership-based charging infrastructure.

Salawati Mohd Yusoff, the chief branding officer at Proton New Energy Technology (Pro-NET), indicated that the automaker intends to establish its own branded DC charging ecosystem. According to the original publisher, she mentioned that the company is working on something special expected to arrive within this calendar year. While she noted that she could not provide a formal announcement at the time of the podcast, she confirmed that the intent to deploy these chargers publicly is active.

The potential rollout appears to be part of Proton’s broader strategy to support the adoption of its eMAS electric vehicle lineup. This initiative is distinct from the existing charging facilities located at authorized Proton dealerships. The move aims to address questions surrounding the company’s commitment to contributing to Malaysia's growing national charging infrastructure.

The executive’s comments highlight that Proton is currently investing in existing charging networks while simultaneously exploring internal solutions. By developing its own branded hardware, the manufacturer seeks to provide more reliable and accessible energy options for its customers.

For Malaysian drivers, this development represents a significant shift in how local automotive giants are engaging with the EV transition. As the country works to expand its charging station density to meet the needs of an increasing number of electric vehicles on the road, the entry of major domestic brands into the public charging space could prove essential for sustaining long-term market growth and consumer confidence.